About MatrixAPA.

Matrix Asia Pacific Accessories (APA) is a Hong Kong-based sourcing company which offers a complete supply chain solution for a variety of product requirements.

Established in 1997, the firm has experienced more than a decade of successful trading, having built an excellent reputation with its clients by eliminating all the risks involved with sourcing in Asia.

It specialises in high-risk and complicated product categories; most notably: cosmetics, toiletries, toys and baby products. Clients include well-known brands such as The Body Shop, Wella, NEXT and Marks & Spencer. It has a European sales office in London.

Working to tight timescales means that clear, concise, accurate and timely communications are a key driver of success for any project that MatrixAPA undertakes.

“The system paid for itself within six months and travel expenditure savings of over £35K per year have been achieved.”

The Challenge.

MatrixAPA has a requirement to hold regular face-to face meetings to ensure requirements are clearly communicated between client and supplier. As a result, frequent travel between Europe and Asia was required, incurring significant expense and impacting the day-to-day business with key personnel away from the office.

MatrixAPA required a solution that would provide high quality, cost effective, video and audio conferencing with the ability to display computer-based information quickly and easily.

The Solution.

After evaluating products from a variety of suppliers it was clear that the LifeSize Communications video conferencing solution, supplied by Wavenet, was the most feature rich and cost effective.

Flexible and cost effective: A flexible, cost effective range of products was offered that could be used with individual PC’s, in meeting rooms and board rooms. The products would also interoperate with legacy products from other manufacturers, invaluable when working with many clients and suppliers.
Conferencing quality: LifeSize Communications products were able to deliver HD quality video conferencing, using just 768KB of bandwidth. The business experience for clients, suppliers and MatrixAPA has been extremely positive and the conferencing system is now an integral part of their business process. It provides real value and competitive differentiation for them.

A scalable solution: To maximise conferencing, whilst minimising cost, LifeSize uses a patented technology that adjusts to the available bandwidth within a call.

Intuitive to use: The system is as easy as a telephone to use. Conferences between one or more parties can be quickly established, encouraging collaborative working. This has improved productivity. Information can now be shared easily and accurately, and decisions made quickly.

Why Wavenet?

When combining reduced travel costs, increased productivity and low-bandwidth requirements, a simple return on investment calculation has shown that the system has paid for itself within just six months, and more than £35k added annually to the bottom line through reduced travel.

“We have been delighted with the LifeSize system and the support and knowledge displayed by Wavenet. Since implementing the system, we have been able to significantly reduce our travel expenditure. The system paid for itself within six months and travel expenditure savings of over £35K per year have been achieved. The system is now a critical part of our day-to-day operations.”

– Charlie Bradshaw, Managing Director