Midlands-based provider will deliver cloud UC services from BroadSoft’s BroadCloud managed service

Birmingham, UK, 5 February 2015 – BroadSoft, Inc. (NASDAQ: BSFT) today announced that UK business services provider, Wavenet Limited has selected BroadSoft’s BroadCloud®managed services to offer its customers and channel partners an integrated IP voice and Unified Communications (UC) service.

Wavenet, which has over 2,000 customers and supports 20,000 users in the United Kingdom, provides companies and associated partners with core telephony services. Wavenet’s arrangement with BroadSoft will enable the company to accelerate delivery of its hosted software and services, as customers demand the flexibility and scalability afforded by cloud-based infrastructure.

BroadCloud, the fully-managed service operated from BroadSoft’s cloud infrastructure, allows service providers such as Wavenet to benefit from faster time-to-market and the ability to outpace PBX vendors with rapid feature release upgrades. At the same time, enterprises are provided with a single, scalable solution to penetrate new global markets and accommodate long-term growth.

Wavenet’s customers will have access to BroadSoft’s UC-One®. UC-One brings together essential communications services, such as instant messaging, presence, voice and video calling, multi-party video collaboration, and desktop sharing in real-time to enhance business productivity.

“Communications are so fundamental to the running of any business that the infrastructure must be ready to support enterprises looking for a fast transition to UC,” said Bill Dawson, director at Wavenet. “Working with a global innovation partner such as BroadSoft will put us and our customers in a strong position today and ensure that we are future-proofing their businesses as they evolve. Beyond service offerings, our relationship with BroadSoft is strengthened by their commitment to sales and training initiatives with our in-house team.”

Mike Wilkinson, vice president, market offers, BroadSoft, added: “As a full Unified Communications experience that enables service providers to makes voice, video, business directories, call logs, and instant messaging and presence available on a single user interface, BroadSoft’s UC-One application accelerates the enterprise shift from premise-based to hosted UC – while helping businesses realize the full benefits of the cloud. We are delighted that Wavenet is making the most of our BroadCloud managed service to accelerate time to market in the delivery of innovative UC services.”

A growing number of Wavenet customers operate in more than one office – with this figure increasing year-on-year. Taking into account the geographic diversity of customer operations, Wavenet looks at scalability and mobility as high priorities when considering technology partners. As the mobile workforce expands, Wavenet customers demand more flexible IT and communications infrastructure that can securely support applications and devices in any location. By working with BroadSoft, Wavenet now meets this demand faster and more efficiently than competing market players.